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Event Details
Driving Consumer Behavior: Marketing and the Power of the Unconscious Mind
A look inside marketing research - from Behavioral Science to Neuromarketing... discovering the true drivers of consumer behavior
Produced by the Boston Chapter of the American Marketing Association
Join us at Microsoft Corp., for an eye-opening look at the bleeding edge of marketing research within the Neuromarketing and Behavioral Science specialties. In this highly interactive seminar, learn about the latest findings regarding human behavior and how the power of the unconscious mind affects how we think and feel, as well as influences the things we do. More importantly, find out how this latest research can be applied to your marketing strategies.
Our expert presenters include:
- Joseph Carrabis - Founder and Chief Research Officer, The NextStage Companies
- Frank Della Rosa - Managing Director, Symphonetic Insight
- Aaron Reid, PhD - Founder and Chief Behavioral Scientist, Sentient Decision Science
Date: Tuesday, March 29th
Time: 6:00 p.m. – 8:00 p.m.
Registration & Networking: 6:00-6:45 p.m.
Speaker Presentations and Follow-up Discussions: 6:45 - 8:00 p.m.
Note: No refunds on ticket purchases will be given for any reason.
Refreshments: Appetizers are included in the ticket price. Cash bar will be available.
Parking Information: Free outdoor and garage parking.
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When & Where
Microsoft Corp - Northeast District Offices
201 Jones Road
6th Floor
Waltham,
MA 02451
Tuesday, March 29, 2011 from 6:00 PM to 8:00 PM (ET)
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